Bahrain Grand Prix ratings drop versus 2012
Posted by The F1 Broadcasting Blog
Coverage of the Bahrain Grand Prix dropped on both Sky Sports F1 and BBC One versus 2012 last Sunday, overnight ratings show. Whilst the two channels averaged 4.24 million in 2013, the number is down on the 4.39 million average in 2012.
Sky Sports F1′s race coverage on Sunday averaged 656,000 viewers (6.1% share), peaking with 1.29 million (12.0%) at 13:20. Both figures are down on the 2012 numbers of 738,000 viewers (6.2%) and a peak of 1.6 million, following the trend seen so far this season where Sky’s figures are down versus last year. The race average itself was 1.19 million, compared with 1.4 million in 2012. The closeness in the average and peak figures again shows how Sky’s figures stay very stable during the race, but fail to bring any big peaks.
BBC One’s highlights show averaged 3.58 million, down on the 3.65 million versus from 2012. The figures are by no means a big drop, in the grand scheme of things it is fairly small compared to some of the huge drops we seen late last year for the Asian flyaways.
Overall, the 2013 ratings will be below 2010 which averaged a high 4.76 million viewers due to it being a season opener, but the weighted number for 2013 (892,000 viewers for 12:10 to 15:15 for Sky and 3.58 million for BBC’s highlights) is above 2009′s number of 4.39 million viewers. So whilst there was a drop versus last year, it is not a big enough of a drop to be concerned about and appears to within the usual year-to-year fluctuations for Bahrain.