Sky’s Jerez testing coverage increases year-on-year
Posted by David
Sky Sports’ coverage of the first winter test of the 2014 Formula One season from Jerez performed better than last year, unofficial overnight viewing figures show.
The four days, excluding any repeats, averaged 29k, which compares with 19k for the coverage last year. All four days were covered through a fifteen minute round-up and Ted Kravitz’s testing Notebook which followed it. The numbers below the full duration of that period, which varied between 40 and 50 minutes on each day. Interest was clearly higher than last year from the get-go, an average of 43k (0.2%) watched coverage of the first day, peaking with 51k (0.2%). Day 2 was similarly high, averaging 38k (0.2%) from 21:00 to 21:50.
Days 3 and 4 did drop back down to 2013 levels though. Day three averaged 15k (0.1%), with day four averaging 18k (0.1%). Below is a summary of the ratings:
- 28/01 – 43k (0.2%), peak: 51k (0.2%) – 21:00 to 21:40
- 29/01 – 38k (0.2%), peak: 50k (0.2%) – 21:00 to 21:50
- 30/01 – 15k (0.1%), peak: 23k (0.1%) – 21:00 to 21:50
- 31/01 – 18k (0.1%), peak: 32k (0.1%) – 21:00 to 21:45
To put the day 1 and 2 numbers into context, it is about equivalent to a GP2 race in 2013, and would have beaten the majority of GP3 and IndyCar races. That last line might sadden a few readers, but that does appear to be the case.